Archive for November, 2011
5 Ways to Measure if Facebook ‘Likes’ Work for Your Business
Is Facebook right for your business? Here are some facts which help marketers make their decision. Facebook currently has over 500 million active users, with 50% of them logging on, on any given day, and with the average user having 130 friends. More than 2.5 million websites have integrated with Facebook, and users install 20 million applications every day!
Twitter: Who’s Following Me?
When twitter was first launched, it was quickly branded as a must-have sales tool. People were aggressive about collecting as many followers as they could, resorting to automated apps to […]
LinkedIn: Who’s Looking at Me?
While twitter and facebook have proved themselves to be fairly valuable in lead generation, LinkedIn has always been referred to as the ‘businessman’s tool’, great for connecting with other like-minded […]
Assess the Impact of Social Media in a B2B Setting
Let me throw some names at you: DKNY, Justin Bieber, Kellogg, Metallica, and Olay. Take a moment to think of each of them. Chances are, each one will evoke a particular image in your mind, and while all feelings may not be equal, they will resonate positively if you are a fan.
Now, think of these words: CME Group, Cisco, Oracle, and Gartner. Hmm, hard to find much emotional appeal in them, right?
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