Archive for December, 2011
B2B and B2C Social Media Trends for 2012
The year’s coming to a close and let’s see if some of the social media trends predicted for 2011 came true. According to an article on Venturebeat.com, there would be 6 major shifts in 2011.
Placing Social in CRM: Can CRM Afford to Fall Behind?
Much has been written about social customer relationship management (SCRM), but what exactly is it? First and foremost, social CRM is still very much about CRM, which remains a strong business strategy to keep a company profitable with customer satisfaction and loyalty strategies. A good CRM solution will collate data to provide a holistic view of each customer, in real time.
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