Archive for February, 2012
Brand Building in a Shifting World
Up until a few years ago, companies were hesitant to put down money in a medium that had yet to prove itself.
Fast forward to 10 years ago, and social networking has completely changed the way we do business. No more are we hesitant to pour money into newer marketing channels, because for one, the dollar amount is still generally more affordable than traditional media ever was and two, in almost all instances, social media has proved to be an excellent marketing tool.
6 Ways to Enhance Customer Experience
Today more than ever, it’s important to close the gap between what customers expect and what companies deliver. Given that CRM and social tools make for instant results, the customer has rightfully set his sights on higher levels of customer service.
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