Archive for May, 2012

As you can tell, I am such a big fan of social media. It’s fun, affordable, creative, and intelligent. Yet as companies begin to jump onto the social media bandwagon, the question that arises is, how do you use social media effectively to convert your audience into paying, repeat customers? A high number of followers do not necessarily indicate a high conversion rate (sorry to disappoint any twitter collectors). And if figuring out what a ‘like’ translates into is difficult, imagine the various measuring options you need to employ if you have multiple channels you promote on!

Yet social media is undoubtedly the fastest growing lead source for B2B companies today and a single social media strategy, if used correctly, can convert into opportunities and sales. But many have not figured out how to use social media correctly and as companies continue to gather larger followers and sign up to more social networking channels, the entire prospect can become rather overwhelming.