Archive for January, 2013

B2B Marketing

Is Lead Scoring Right for You? Consider 3 Benefits.

22 Jan 2013 / No Comments

Lead scoring allows B2B marketers to appoint a “value” for a lead. Based on activities taken by a lead (download a form, watch a webinar etc.) coupled with certain demographic information (company size, job position, location etc.), companies can confirm the level of engagement and whether a lead has a greater likelihood to move through the sales cycle.

B2B Marketing

What Facebook’s Latest News Feed Changes Mean for Marketers

08 Jan 2013 / No Comments

In August 2013, Facebook announced changes to EdgeRank, its news feed algorithm, which decides how stories are displayed in users’ news feeds. Along with updating EdgeRank, it is also introducing a feature called “story bumping.”