Archive for March, 2013
Creating Useful Buyer Personas
Buyer personas can help you understand your audience and determine their needs. In order to “walk a mile in their shoes”, buyer personas can help create a memorable image about your audience – who they are and some key considerations about what is important to them.
Nurturing Your Leads Automatically
Once you’ve identified and attracted promising leads to your social media or website, of course the work doesn’t end there. Most leads you have right now, just aren’t ready to buy, they need to get to know you, your company and the products and services you offer.
Using EdgeRank to your Competitive Advantage
In Facebook terms, an “edge” is any interaction on the site. This post will teach you how to improve your Facebook EdgeRank for your business.
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