All posts by Julie Bevacqua
LinkedIn’s Sponsored Updates: Put Content In Front of the Right Professionals
LinkedIn’s Sponsored Updates are a new way for B2B marketers to put content in front of interested professional audiences. Now available to any business on LinkedIn, Sponsored Updates appear in the feeds of users, usually a couple of stories from the top, and can be segmented to a specific slice of the user pie.
Best Practices for Lead Nurturing
For many B2B marketers, finding the right balance of nurturing activities is often struggle. Frequently, new leads from your website are in the early stage of awareness and are not ready to buy.
Do You Need a Microsite?
Designed, deployed and maintained appropriately, microsites allows you to track a campaign’s success in terms of web traffic and registrations on the domain. A microsite can also be geared to attract audiences who wouldn’t necessarily visit your corporate website.
Lead Generation Metrics – How to Overcome the Hurdles
In the crowded and noisy digital environment, marketers are looking to build lead generation campaigns that are based on metrics and specific data.
Creating Effective B2B Communities-5 Simple Practices
If your brand is out there in an interactive space, someone should be managing it. To speak for the brand, sure, but more importantly to build relationships with members of your community.
Social Media Metrics that Matter
When you’re spending time, money and resources on social media, blogs and other outbound marketing efforts, naturally you want to see results. Real business results, like leads generated and sales made, in real time.
Coordinating Your Content Marketing Strategy with Your Sales Objectives
Studies have shown that the typical sales rep spends about 35% of their time with prospects. That leaves 65% of their time doing other things like composing content on their own. How can you make the best possible use of your sales team time and marketing’s quality content generation?
Creating Useful Buyer Personas
Buyer personas can help you understand your audience and determine their needs. In order to “walk a mile in their shoes”, buyer personas can help create a memorable image about your audience – who they are and some key considerations about what is important to them.
Nurturing Your Leads Automatically
Once you’ve identified and attracted promising leads to your social media or website, of course the work doesn’t end there. Most leads you have right now, just aren’t ready to buy, they need to get to know you, your company and the products and services you offer.
Using EdgeRank to your Competitive Advantage
In Facebook terms, an “edge” is any interaction on the site. This post will teach you how to improve your Facebook EdgeRank for your business.
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