All posts by Julie Bevacqua
Twitter Tools for Business
The power of Twitter to connect businesses with customers is unmatched. With a simple message, anyone can start a conversation with anyone on this fast-growing social network (an estimated 288 million active users in 2013).
Using Social Media to Generate and Nurture Leads
There is an almost endless amount of activity on social media, how do you figure out who to connect with and how do you connect with them in a meaningful way that builds trust and leads to sales?
Engaging B2B Customers through Email Marketing
Email marketing is still one of the most effective outbound marketing tactics to generate leads and acquire customers.
Is Lead Scoring Right for You? Consider 3 Benefits.
Lead scoring allows B2B marketers to appoint a “value” for a lead. Based on activities taken by a lead (download a form, watch a webinar etc.) coupled with certain demographic information (company size, job position, location etc.), companies can confirm the level of engagement and whether a lead has a greater likelihood to move through the sales cycle.
What Facebook’s Latest News Feed Changes Mean for Marketers
In August 2013, Facebook announced changes to EdgeRank, its news feed algorithm, which decides how stories are displayed in users’ news feeds. Along with updating EdgeRank, it is also introducing a feature called “story bumping.”
How to Segment and Target to Produce Effective Results
Marketing has always been and will continue to be about communication. You communicate a need or a desire to an audience and they respond to it by following your call to action.
Must Have Tools to Help You Manage Your Twitter Account
Enter in Twitter Tools. These are tools designed to help you manage your twitter accounts (and in a lot of cases, your social media accounts) effectively.
Use Twitter as a Successful Marketing Tool
Here’s the very first thing you need to know about twitter if you plan to use it for your own marketing needs –the campaigns which work for others may not work for you.
The Role of Display Advertising in the Media Mix
Marketers know that to promote your brand, you need to consider displaying it. Display Advertising has made its reentry in a more sophisticated and targeted manner.
Grow Your Business with Google Plus
When Google announced its launch of Google Plus, many were skeptical. We had seen success with facebook and twitter, but did we need another social networking tool?
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