All posts by Julie Bevacqua
10 Ways to use Twitter as a Successful Lead Generation Tool
So what’s the answer to getting your business talked about and generating leads which result in sales? Getting as creative with your twitter posts as you possibly can.
7 Rules to Manage Your Social Media Community Successfully
While there are often no costs associated with social media and your continued presence might not translate into direct cash, its intrinsic value cannot be denied when it comes to building a brand or a business. So how do you manage your community effectively and successfully?
C Suite and the Ultimate Question: Are They Online?
We all know how difficult it is to meet C-suites in a traditional environment – we can perhaps gain access to them if and only if we get past the gatekeeper. With the advent of social networking; is there an easier way to leverage social media to reach the C–suite executive?
How to Turn Social Media into a Demand Generation Tool
As you can tell, I am such a big fan of social media. It’s fun, affordable, creative, and intelligent. Yet as companies begin to jump onto the social media bandwagon, the question that arises is, how do you use social media effectively to convert your audience into paying, repeat customers? A high number of followers do not necessarily indicate a high conversion rate (sorry to disappoint any twitter collectors). And if figuring out what a ‘like’ translates into is difficult, imagine the various measuring options you need to employ if you have multiple channels you promote on!
Yet social media is undoubtedly the fastest growing lead source for B2B companies today and a single social media strategy, if used correctly, can convert into opportunities and sales. But many have not figured out how to use social media correctly and as companies continue to gather larger followers and sign up to more social networking channels, the entire prospect can become rather overwhelming.
Signs you need a Sales Force Automation (SFA) Solution
For businesses reliant on sales volumes, a decline in sales can have a disastrous result on the health of the company. Some early indicators of a decline could be leads falling through cracks, customers leaving positions, and territory disputes that arise within the sales team.
7 Easy Ways to Get Fans to Share Your Content
Your fans, they could be your customers or admirers, are a great source of support and encouragement. They might comment on your blog posts, ‘like’ your facebook links, and chat with you via twitter. But the question is how do you get them to share your content with others?
5 Email Marketing Essentials, and 12 Ways to Ensure its Read and Responded to.
In this day and age of social media, using the term ‘email marketing’ may sound a tad old-fashioned. Yet direct marketing via email blasts continues to be the leading online marketing tool, and here’s a simple reason why – using it helps you move the dialogue from a very general level (think facebook and twitter) to a more personal one-to-one speak.
Three Steps to Building Your Twitter List
While it’s easy to find people to follow on twitter, marketers will tell you that it’s quality, not quantity that really counts. How do you engage with people who matter on twitter?
7 Customer Service Tips for a Digital World
Customer service used to be easier when it was all about bricks and mortar stores. You could actually meet the customer and give him your undivided attention. And in the event something went wrong, it was always possible to rectify the situation on a face to face basis.
But all this has changed in the modern world. Businesses and customers are located across great distances and often, the only thing bridging them is an online connection. So how then in this digital world, do you manage to service the customer and more importantly, salvage a broken relationship?
10 Ways to Increase Twitter Followers
Though it’s undoubtedly best to include a mix of social media channels when pushing a particular campaign or branding effort, Twitter has proved itself to be an effective single platform upon which to build a promotional presence.
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