All posts by Julie Bevacqua

B2B Marketing

Shake Weights and Your Website Have More in Common than you Might Think

It’s a fascinating story. 40 million sales, 2 million units, 10 million views on YouTube, placement in national retail chains…… How in the world did they do it? And, can I replicate this phenomenon with my brand?

B2B Marketing

5 Outstanding Ways to Leverage Social Media in a B2B Setting

By itself, and for larger organizations, social media does not have the strength to drive B2B initiatives. But when combined with other sales and marketing efforts, it can become a potent tool to move your business forward.