All posts in Demand Generation
The Role of Display Advertising in the Media Mix
Marketers know that to promote your brand, you need to consider displaying it. Display Advertising has made its reentry in a more sophisticated and targeted manner.
5 Email Marketing Essentials, and 12 Ways to Ensure its Read and Responded to.
In this day and age of social media, using the term ‘email marketing’ may sound a tad old-fashioned. Yet direct marketing via email blasts continues to be the leading online marketing tool, and here’s a simple reason why – using it helps you move the dialogue from a very general level (think facebook and twitter) to a more personal one-to-one speak.
Switching Channels: Does TV have a place in the online world?
I have to say I enjoy my TV on a regular basis, in small, incremented doses. I select what I enjoy – taped or live – and it’s a chance for me to unwind. In this, I’m not alone. According to an A.C Nielsen survey, the average American watches around 31.5 hours of television per week.
So does this mean TV is not dying as the online gurus predicted it must? While one would automatically assume it’s the youth of today who are switching gears from sitting in front of a television screen to that of a computer, a study conducted by MTV entitled A Beta Life Youth, found that one in four people between 12-24 acknowledged seeing a brand first on TV, and 60% admitted that TV ads influenced them!
How to use Email Signatures Effectively in 7 Easy Steps
Handwriting experts would tell you that a person’s signature speaks volumes about who they are and indeed, even what they do. In today’s electronic world, we rarely get to see […]
5 Ways to fix Your Ailing Brand
Is your brand sick and losing life? Can you save it, or will you have to bury it and move on? We hope it’s not the latter. Creating a brand is so much harder than fixing one. But if you look at examples throughout history, you may be surprised to find that even the big players have had ailing brands that needed to be repaired.
9 Web Marketing Trends That Defy Gravity
Learning from the Shake Weight phenomenon, here are 9 web trends you should consider in your next web evolution. Every marketer needs a great framework to build their online presence. By integrating social seeding into their communications plans, they can begin to establish themselves as trusted and valuable members of the community.
Praise to the Website Style Guide
A style guide can have real sustainable value, when it conveys deep principles of website design rather than a simple statement of fashion and technology. Guidelines facilitate usability for customers and prospects, they are of equal importance for content managers, Web managers, marketers, and the organization itself.
Shake Weights and Your Website Have More in Common than you Might Think
It’s a fascinating story. 40 million sales, 2 million units, 10 million views on YouTube, placement in national retail chains…… How in the world did they do it? And, can I replicate this phenomenon with my brand?
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