All posts in Social Marketing
Use Twitter as a Successful Marketing Tool
Here’s the very first thing you need to know about twitter if you plan to use it for your own marketing needs –the campaigns which work for others may not work for you.
Grow Your Business with Google Plus
When Google announced its launch of Google Plus, many were skeptical. We had seen success with facebook and twitter, but did we need another social networking tool?
Klout Scores: Fact or Fiction?
Klout believes that the number of followers can be deceiving, and so it uses social actions such as comments, retweets, @messages, and likes, to make a decision. So the question is, does Klout measure influence accurately, and does it really work?
10 Ways to use Twitter as a Successful Lead Generation Tool
So what’s the answer to getting your business talked about and generating leads which result in sales? Getting as creative with your twitter posts as you possibly can.
7 Rules to Manage Your Social Media Community Successfully
While there are often no costs associated with social media and your continued presence might not translate into direct cash, its intrinsic value cannot be denied when it comes to building a brand or a business. So how do you manage your community effectively and successfully?
How to Turn Social Media into a Demand Generation Tool
As you can tell, I am such a big fan of social media. It’s fun, affordable, creative, and intelligent. Yet as companies begin to jump onto the social media bandwagon, the question that arises is, how do you use social media effectively to convert your audience into paying, repeat customers? A high number of followers do not necessarily indicate a high conversion rate (sorry to disappoint any twitter collectors). And if figuring out what a ‘like’ translates into is difficult, imagine the various measuring options you need to employ if you have multiple channels you promote on!
Yet social media is undoubtedly the fastest growing lead source for B2B companies today and a single social media strategy, if used correctly, can convert into opportunities and sales. But many have not figured out how to use social media correctly and as companies continue to gather larger followers and sign up to more social networking channels, the entire prospect can become rather overwhelming.
7 Easy Ways to Get Fans to Share Your Content
Your fans, they could be your customers or admirers, are a great source of support and encouragement. They might comment on your blog posts, ‘like’ your facebook links, and chat with you via twitter. But the question is how do you get them to share your content with others?
Three Steps to Building Your Twitter List
While it’s easy to find people to follow on twitter, marketers will tell you that it’s quality, not quantity that really counts. How do you engage with people who matter on twitter?
10 Ways to Increase Twitter Followers
Though it’s undoubtedly best to include a mix of social media channels when pushing a particular campaign or branding effort, Twitter has proved itself to be an effective single platform upon which to build a promotional presence.
Brand Building in a Shifting World
Up until a few years ago, companies were hesitant to put down money in a medium that had yet to prove itself.
Fast forward to 10 years ago, and social networking has completely changed the way we do business. No more are we hesitant to pour money into newer marketing channels, because for one, the dollar amount is still generally more affordable than traditional media ever was and two, in almost all instances, social media has proved to be an excellent marketing tool.
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