All posts tagged b2b marketing
The Role of Display Advertising in the Media Mix
Marketers know that to promote your brand, you need to consider displaying it. Display Advertising has made its reentry in a more sophisticated and targeted manner.
Part 6: Cold Calling Series: Getting Execs to Talk to You
What’s the secret to getting a C-Suite executive to talk to you? Forget being a salesperson! Yes, I know that’s what it says on your business card. And you wake up each morning, pumped up to be the best salesperson you can be. And here I am telling you to forget about it! But read on and you’ll see why what I say makes sense.
Each day, the average business executive is bombarded by a number of calls on his land line and cell phone. They may be from customers, vendors, and partners. And a few will be from sales executives as well. Now if the business executive is savvy, he’ll get his calls fielded by his secretary or the company receptionist, and will apply filters by way of caller id to block out unwanted calls.
Part 5: Cold Calling Series: 3 Steps to Successful Prospecting
As a salesperson, qualifying leads and prospects is the single most important task you will ever have to do, even more important that working on the sale itself. The reason for this is because your territory is like a gold-mine. You can explore new avenues, revisit old ones, and with persistence, strike lucky on every new attempt you make. Without your prospect list, it is difficult to build a successful sales territory and once you’ve got yours, guard it and prevent others from encroaching.
5 Email Marketing Essentials, and 12 Ways to Ensure its Read and Responded to.
In this day and age of social media, using the term ‘email marketing’ may sound a tad old-fashioned. Yet direct marketing via email blasts continues to be the leading online marketing tool, and here’s a simple reason why – using it helps you move the dialogue from a very general level (think facebook and twitter) to a more personal one-to-one speak.
7 Customer Service Tips for a Digital World
Customer service used to be easier when it was all about bricks and mortar stores. You could actually meet the customer and give him your undivided attention. And in the event something went wrong, it was always possible to rectify the situation on a face to face basis.
But all this has changed in the modern world. Businesses and customers are located across great distances and often, the only thing bridging them is an online connection. So how then in this digital world, do you manage to service the customer and more importantly, salvage a broken relationship?
Switching Channels: Does TV have a place in the online world?
I have to say I enjoy my TV on a regular basis, in small, incremented doses. I select what I enjoy – taped or live – and it’s a chance for me to unwind. In this, I’m not alone. According to an A.C Nielsen survey, the average American watches around 31.5 hours of television per week.
So does this mean TV is not dying as the online gurus predicted it must? While one would automatically assume it’s the youth of today who are switching gears from sitting in front of a television screen to that of a computer, a study conducted by MTV entitled A Beta Life Youth, found that one in four people between 12-24 acknowledged seeing a brand first on TV, and 60% admitted that TV ads influenced them!
Brand Building in a Shifting World
Up until a few years ago, companies were hesitant to put down money in a medium that had yet to prove itself.
Fast forward to 10 years ago, and social networking has completely changed the way we do business. No more are we hesitant to pour money into newer marketing channels, because for one, the dollar amount is still generally more affordable than traditional media ever was and two, in almost all instances, social media has proved to be an excellent marketing tool.
Assess the Impact of Social Media in a B2B Setting
Let me throw some names at you: DKNY, Justin Bieber, Kellogg, Metallica, and Olay. Take a moment to think of each of them. Chances are, each one will evoke a particular image in your mind, and while all feelings may not be equal, they will resonate positively if you are a fan.
Now, think of these words: CME Group, Cisco, Oracle, and Gartner. Hmm, hard to find much emotional appeal in them, right?
10 Ways to Build Sales through CRM Lead Management
No matter the product or service you sell, every sale will follow a similar pattern, known as a sales cycle, and a successful salesperson will understand the need to work through each of the steps to get to the final result. But the most important in all these steps is engaging your ‘lead’, without whom there cannot be a close.
5 Outstanding Ways to Leverage Social Media in a B2B Setting
By itself, and for larger organizations, social media does not have the strength to drive B2B initiatives. But when combined with other sales and marketing efforts, it can become a potent tool to move your business forward.
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