All posts tagged content marketing
Content Marketing Strategy and New Markets
Content marketing is a strategy that relies on the creation of interesting and engaging content to attract prospects and clients to your products or services. As such, it’s a great way to explore and succeed in new markets, by offering your product as a solution to a new group of people.
What are the Content Marketing Challenges for B2B?
According to the Content Marketing Institute’s 2013 Benchmarks study, most B2B marketers surveyed identified producing enough content for their content marketing initiatives and producing the kind of content that engages as their biggest challenges.
Building Strong B2B Communities
So into this environment of limitless interaction comes your bid to build a B2B community. Where do you start? How do you attract people, engage them and foster connections not only with your brand but each other?
Creating Effective B2B Communities-5 Simple Practices
If your brand is out there in an interactive space, someone should be managing it. To speak for the brand, sure, but more importantly to build relationships with members of your community.
Coordinating Your Content Marketing Strategy with Your Sales Objectives
Studies have shown that the typical sales rep spends about 35% of their time with prospects. That leaves 65% of their time doing other things like composing content on their own. How can you make the best possible use of your sales team time and marketing’s quality content generation?
Creating Useful Buyer Personas
Buyer personas can help you understand your audience and determine their needs. In order to “walk a mile in their shoes”, buyer personas can help create a memorable image about your audience – who they are and some key considerations about what is important to them.
Brand Building in a Shifting World
Up until a few years ago, companies were hesitant to put down money in a medium that had yet to prove itself.
Fast forward to 10 years ago, and social networking has completely changed the way we do business. No more are we hesitant to pour money into newer marketing channels, because for one, the dollar amount is still generally more affordable than traditional media ever was and two, in almost all instances, social media has proved to be an excellent marketing tool.
12 Smart Social Media Tips to Leverage in 2012
As social media grows, develops and refines itself, so do the many ‘tips’ on how best to use it. It can get overwhelming. There’s also the question of whether some of them will become obsolete over the next few years?
Twitter: Who’s Following Me?
When twitter was first launched, it was quickly branded as a must-have sales tool. People were aggressive about collecting as many followers as they could, resorting to automated apps to […]
LinkedIn: Who’s Looking at Me?
While twitter and facebook have proved themselves to be fairly valuable in lead generation, LinkedIn has always been referred to as the ‘businessman’s tool’, great for connecting with other like-minded […]
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