All posts tagged julie bevacqua
7 Easy Ways to Get Fans to Share Your Content
Your fans, they could be your customers or admirers, are a great source of support and encouragement. They might comment on your blog posts, ‘like’ your facebook links, and chat with you via twitter. But the question is how do you get them to share your content with others?
5 Email Marketing Essentials, and 12 Ways to Ensure its Read and Responded to.
In this day and age of social media, using the term ‘email marketing’ may sound a tad old-fashioned. Yet direct marketing via email blasts continues to be the leading online marketing tool, and here’s a simple reason why – using it helps you move the dialogue from a very general level (think facebook and twitter) to a more personal one-to-one speak.
7 Customer Service Tips for a Digital World
Customer service used to be easier when it was all about bricks and mortar stores. You could actually meet the customer and give him your undivided attention. And in the event something went wrong, it was always possible to rectify the situation on a face to face basis.
But all this has changed in the modern world. Businesses and customers are located across great distances and often, the only thing bridging them is an online connection. So how then in this digital world, do you manage to service the customer and more importantly, salvage a broken relationship?
Switching Channels: Does TV have a place in the online world?
I have to say I enjoy my TV on a regular basis, in small, incremented doses. I select what I enjoy – taped or live – and it’s a chance for me to unwind. In this, I’m not alone. According to an A.C Nielsen survey, the average American watches around 31.5 hours of television per week.
So does this mean TV is not dying as the online gurus predicted it must? While one would automatically assume it’s the youth of today who are switching gears from sitting in front of a television screen to that of a computer, a study conducted by MTV entitled A Beta Life Youth, found that one in four people between 12-24 acknowledged seeing a brand first on TV, and 60% admitted that TV ads influenced them!
Brand Building in a Shifting World
Up until a few years ago, companies were hesitant to put down money in a medium that had yet to prove itself.
Fast forward to 10 years ago, and social networking has completely changed the way we do business. No more are we hesitant to pour money into newer marketing channels, because for one, the dollar amount is still generally more affordable than traditional media ever was and two, in almost all instances, social media has proved to be an excellent marketing tool.
8 Social Media Resolutions for 2012
Stewart Brand was once quoted as saying, “Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road”.
If you’re not marketing savvy, then it’s quite likely you feel part of the road as new technology and tools roll right over you. And in 2012, it’s likely that the pace of development will pick up.
Placing Social in CRM: Can CRM Afford to Fall Behind?
Much has been written about social customer relationship management (SCRM), but what exactly is it? First and foremost, social CRM is still very much about CRM, which remains a strong business strategy to keep a company profitable with customer satisfaction and loyalty strategies. A good CRM solution will collate data to provide a holistic view of each customer, in real time.
5 Ways to Measure if Facebook ‘Likes’ Work for Your Business
Is Facebook right for your business? Here are some facts which help marketers make their decision. Facebook currently has over 500 million active users, with 50% of them logging on, on any given day, and with the average user having 130 friends. More than 2.5 million websites have integrated with Facebook, and users install 20 million applications every day!
LinkedIn: Who’s Looking at Me?
While twitter and facebook have proved themselves to be fairly valuable in lead generation, LinkedIn has always been referred to as the ‘businessman’s tool’, great for connecting with other like-minded […]
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