All posts tagged lead generation
Do You Need a Microsite?
Designed, deployed and maintained appropriately, microsites allows you to track a campaign’s success in terms of web traffic and registrations on the domain. A microsite can also be geared to attract audiences who wouldn’t necessarily visit your corporate website.
Using Social Media to Generate and Nurture Leads
There is an almost endless amount of activity on social media, how do you figure out who to connect with and how do you connect with them in a meaningful way that builds trust and leads to sales?
Engaging B2B Customers through Email Marketing
Email marketing is still one of the most effective outbound marketing tactics to generate leads and acquire customers.
The Role of Display Advertising in the Media Mix
Marketers know that to promote your brand, you need to consider displaying it. Display Advertising has made its reentry in a more sophisticated and targeted manner.
How to Turn Social Media into a Demand Generation Tool
As you can tell, I am such a big fan of social media. It’s fun, affordable, creative, and intelligent. Yet as companies begin to jump onto the social media bandwagon, the question that arises is, how do you use social media effectively to convert your audience into paying, repeat customers? A high number of followers do not necessarily indicate a high conversion rate (sorry to disappoint any twitter collectors). And if figuring out what a ‘like’ translates into is difficult, imagine the various measuring options you need to employ if you have multiple channels you promote on!
Yet social media is undoubtedly the fastest growing lead source for B2B companies today and a single social media strategy, if used correctly, can convert into opportunities and sales. But many have not figured out how to use social media correctly and as companies continue to gather larger followers and sign up to more social networking channels, the entire prospect can become rather overwhelming.
LinkedIn: Who’s Looking at Me?
While twitter and facebook have proved themselves to be fairly valuable in lead generation, LinkedIn has always been referred to as the ‘businessman’s tool’, great for connecting with other like-minded […]
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