All posts tagged marketing ROI
Lead Generation Metrics – How to Overcome the Hurdles
In the crowded and noisy digital environment, marketers are looking to build lead generation campaigns that are based on metrics and specific data.
Social Media Metrics that Matter
When you’re spending time, money and resources on social media, blogs and other outbound marketing efforts, naturally you want to see results. Real business results, like leads generated and sales made, in real time.
Assess the Impact of Social Media in a B2B Setting
Let me throw some names at you: DKNY, Justin Bieber, Kellogg, Metallica, and Olay. Take a moment to think of each of them. Chances are, each one will evoke a particular image in your mind, and while all feelings may not be equal, they will resonate positively if you are a fan.
Now, think of these words: CME Group, Cisco, Oracle, and Gartner. Hmm, hard to find much emotional appeal in them, right?
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