All posts tagged social media
Social Media Metrics that Matter
When you’re spending time, money and resources on social media, blogs and other outbound marketing efforts, naturally you want to see results. Real business results, like leads generated and sales made, in real time.
Using EdgeRank to your Competitive Advantage
In Facebook terms, an “edge” is any interaction on the site. This post will teach you how to improve your Facebook EdgeRank for your business.
Twitter Tools for Business
The power of Twitter to connect businesses with customers is unmatched. With a simple message, anyone can start a conversation with anyone on this fast-growing social network (an estimated 288 million active users in 2013).
Must Have Tools to Help You Manage Your Twitter Account
Enter in Twitter Tools. These are tools designed to help you manage your twitter accounts (and in a lot of cases, your social media accounts) effectively.
Use Twitter as a Successful Marketing Tool
Here’s the very first thing you need to know about twitter if you plan to use it for your own marketing needs –the campaigns which work for others may not work for you.
Grow Your Business with Google Plus
When Google announced its launch of Google Plus, many were skeptical. We had seen success with facebook and twitter, but did we need another social networking tool?
Klout Scores: Fact or Fiction?
Klout believes that the number of followers can be deceiving, and so it uses social actions such as comments, retweets, @messages, and likes, to make a decision. So the question is, does Klout measure influence accurately, and does it really work?
10 Ways to use Twitter as a Successful Lead Generation Tool
So what’s the answer to getting your business talked about and generating leads which result in sales? Getting as creative with your twitter posts as you possibly can.
7 Rules to Manage Your Social Media Community Successfully
While there are often no costs associated with social media and your continued presence might not translate into direct cash, its intrinsic value cannot be denied when it comes to building a brand or a business. So how do you manage your community effectively and successfully?
How to Turn Social Media into a Demand Generation Tool
As you can tell, I am such a big fan of social media. It’s fun, affordable, creative, and intelligent. Yet as companies begin to jump onto the social media bandwagon, the question that arises is, how do you use social media effectively to convert your audience into paying, repeat customers? A high number of followers do not necessarily indicate a high conversion rate (sorry to disappoint any twitter collectors). And if figuring out what a ‘like’ translates into is difficult, imagine the various measuring options you need to employ if you have multiple channels you promote on!
Yet social media is undoubtedly the fastest growing lead source for B2B companies today and a single social media strategy, if used correctly, can convert into opportunities and sales. But many have not figured out how to use social media correctly and as companies continue to gather larger followers and sign up to more social networking channels, the entire prospect can become rather overwhelming.
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