All posts tagged targeting & segmentation
How to Segment and Target to Produce Effective Results
Marketing has always been and will continue to be about communication. You communicate a need or a desire to an audience and they respond to it by following your call to action.
The Role of Display Advertising in the Media Mix
Marketers know that to promote your brand, you need to consider displaying it. Display Advertising has made its reentry in a more sophisticated and targeted manner.
How to Turn Social Media into a Demand Generation Tool
As you can tell, I am such a big fan of social media. It’s fun, affordable, creative, and intelligent. Yet as companies begin to jump onto the social media bandwagon, the question that arises is, how do you use social media effectively to convert your audience into paying, repeat customers? A high number of followers do not necessarily indicate a high conversion rate (sorry to disappoint any twitter collectors). And if figuring out what a ‘like’ translates into is difficult, imagine the various measuring options you need to employ if you have multiple channels you promote on!
Yet social media is undoubtedly the fastest growing lead source for B2B companies today and a single social media strategy, if used correctly, can convert into opportunities and sales. But many have not figured out how to use social media correctly and as companies continue to gather larger followers and sign up to more social networking channels, the entire prospect can become rather overwhelming.
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